Why MEM?

The Credit Union culture is in flux. No longer can you consider yourself a branch of a particular industry or employee base. Now you are competing and required to provide a member’s experience that demonstrates a higher degree of retail merchandising and communication than your competitors to guarantee your branch’s survival.

The MEM Program can be tailored to the specific needs of your credit union. The interactive collaborative process always includes:

• Credit Union Branch Assessment
• Member Identification (Demographics) Training
• Credit Union Platform (Brand & Vision) Design
• And, based on the discovery of the above, your credit union addresses how you create the Member Experience through Marketing, Facilities (Merchandising), Team (Operations) and Technology.