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Training Outlines

CEM Customer Experience for Corporate Finance and Banking
Step 1– Identifying the Customer (2)
Step 2 –Creating the Brand Platform (2)
Step 3 – Design: Teamwork (5)
Step 3 – Design: Marketing (4)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (4)
Step 4 – Execute: Marketing (4)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (5)
Step 5 – Innovate: Marketing (3)
Step 5 – Innovate: Environment/Facility (2)

MEM Member Experience for Credit Unions
Step 1– Identifying the Customer (3)
Step 2 – Creating the Brand Platform (3)
Step 3 – Design: Teamwork (5)
Step 3 – Design: Marketing (4)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (4)
Step 4 – Execute: Marketing (3)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (4)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

CEM Customer Experience for Retail Environments
Step 1– Identifying the Customer (2)
Step 2 – Creating the Brand Platform (2)
Step 3 – Design: Teamwork (3-5)
Step 3 – Design: Marketing (2)
Step 3 – Design: Environment/Facility (2)
Step 4 – Execute: Teamwork (3-5)
Step 4 – Execute: Marketing (2)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (3)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

CEM Customer Experience for Medical: Doctors and Corporate
Step 1– Identifying the Customer (2)
Step 2 – Creating the Brand Platform (2)
Step 3 – Design: Teamwork (3)
Step 3 – Design: Marketing (3)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (3)
Step 4 – Execute: Marketing (2)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (3)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

CEM for Hospitality: Flags and Independents
Step 1– Identifying the Customer (3)
Step 2 –Creating the Brand Platform (3)
Step 3 – Design: Teamwork (5)
Step 3 – Design: Marketing (4)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (4)
Step 4 – Execute: Marketing (3)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (4)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

CEM for Service & Professional Organizations: Technical, Insurance, Accounting, Legal
Step 1– Identifying the Customer (2)
Step 2 –Creating the Brand Platform (2)
Step 3 – Design: Teamwork (3)
Step 3 – Design: Marketing (3)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (3)
Step 4 – Execute: Marketing (2)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (3)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

CEM for Construction, Architectural, Design and Engineering
Step 1– Identifying the Customer (3)
Step 2 – Creating the Brand Platform (3)
Step 3 – Design: Teamwork (5)
Step 3 – Design: Marketing (4)
Step 3 – Design: Environment/Facility (3)
Step 4 – Execute: Teamwork (4)
Step 4 – Execute: Marketing (3)
Step 4 – Execute: Environment/Facility (2)
Step 5 – Innovate: Teamwork (4)
Step 5 – Innovate: Marketing (2)
Step 5 – Innovate: Environment/Facility (2)

Strategic Sales Training
Step 1– Identifying the Customer (1)
Step 2 – Using the Brand (1)
Step 3 – Consultative Sales (2)
Step 4 – Discovering the Needs (1)
Step 5 – Measuring Success (2)

Merchandising 101
Step 1– Identifying the Customer (1)
Step 2 – Using the Brand (1)

Merchandising 201
Step 1– Identify the Opportunities (1)
Step 2 – Managing an Innovative Program (1)

Marketing and Merchandising
One class overview, ideally for groups that have had previous CEM training and are looking for more advanced and specific information.

Train the Trainer
Individuals from a variety of companies who are actively involved in a training program will meet frequently at a destination with the goal to gain the skills to continue CEM programs within their organizations. Minimum of 10 participants. (10)

Innovation
Step 1–Tools and rules (1)
Step 2 – Methods (2)
Step 3– Role Playing and Demonstrations (2-3)